Social Media Campaigns
While mostly our days are dictated by schedules and the watch hands, the global pandemic gave us a chance to spend our time the way we want to. We were no longer dictated by time, but a master of it. It was time to #Unstrap. The only campaign by Titan where the watch went conspicuously missing.
We pitched to do an online summer campaign for Ed-A-Mamma. One that would at once bring forth the brand ethos and showcase the new collection. The idea that I came up with was a recreation of classic nursery rhymes to usher in the magic of a childhood away from screentime - one spent interacting with nature. The project didn't go through. I however, managed to create a few visuals with the help of AI to capture the intent.
Paper Receipts that end up in trashcans cause lakhs of trees to die.
The environment ends up paying for our misuse of papers. This was a campaign run by Titan to make people aware and thereby reduce environmental damage.
As a part of the same campaign, The World of Titan stores stopped issuing paper receipts.
Who can be a better fit for a chocolate that's luxuriantly sinful and enticing than the evergreen Zeenat Aman? This was a social media campaign developed to showcase Fabelle Chocolate as something that can only be compared to the diva herself.
Zoop, a Titan brand exclusively for youngsters, was loosing it's popularity amongst today's kids who are much digital savvy, aware and nothing like the sweet little gullible young ones from the past. Our task was to revamp the brand and make it speak in a language that resonates with today's youngsters.
Hypo and Hyper Thyroidism are very common among Indian women. But the symptoms of any imbalance in our thyroid hormone are almost always ignored by us. This was a digital campaign done by Thyronorm to spread awareness.
This was a Father's Day campaign run by Titan for its premium Edge Ceramic watches
