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Launching a premium perfume brand, that too one which is inspired by the spirit of adventure, was anything but easy during the lockdown. But we did it with gusto. Escapade by Titan SKINN was launched in December, 2020 and it was such an adventure for me to contribute as a writer and craft the campaign line!
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Making Bangalees eat soya and not shorshe ilish on Poila Boisakh isn't quite what sane marketing teams would attempt, but we did. And the influencer campaign my team and I conceptualised made the impossible possible.
Who said water purifiers are boring? We worked on short reels for KENT that stopped the thumbs and grabbed the eyeballs
SolarSquare was launching it's campaign to position the brand as an end-to-end solar partner. The stretched word trend was catching up on Insta around the same time, hence this.
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